Connecting Your Channels
A quick word about Facebook and Instagram
You connect any channel by clicking Connect, logging into that platform, and approving access. You never need to touch any code or developer settings. EngageBeast handles the technical part.
Facebook, Instagram, Messenger, WhatsApp, and Meta Ads are all owned by Meta. They share one login system. A few things make connecting them smooth:
- You sign in with your personal Facebook login, but you are connecting your business Page and accounts, not your personal profile. This is normal and how Meta works. Your personal profile is just the "key" that proves you manage the business.
- Your Instagram should be a Business or Creator account (not a personal one) and linked to your Facebook Page. Most business Instagram accounts already are. If yours is not, we show you how below.
- If you manage your business through a Meta Business Portfolio (Meta's tool for businesses, it used to be called Business Manager), that is great, it makes everything cleaner. If you have never heard of it, do not worry, you likely do not need to set one up to get started.
Why this matters
Almost every "I cannot connect" problem with Meta comes down to the Instagram account not being a Business account, or not being linked to a Facebook Page. Getting those two things right first saves you the most common headache.
Still need help?
Ask Emma, our chat assistant (bottom-right), or reach the team at support@engagebeast.ai. You can also send a support request.